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How To Write a Bio for Your Dental Website
A compelling bio on your dental practice's website, covering both the personal and professional aspects of your life, is an essential page that should not be overlooked. Most prospective patients will first learn about your dental office's offerings online and the bio section is what can differentiate your establishment from the pack. Patients want to know your unique story and when they understand it, it will be as if the introduction has already been established before they walk through your office doors. Our team at Dr. Marketing has summarized the key elements that should be included in your website's bio write-up.
Use the Third Person Writing Point of View
When crafting a biography for your dental website, it is essential to present the content in the third person to maintain a professional and objective tone. Begin by outlining the key milestones and accomplishments in the dentist's life and career. Cover important educational background, certifications, and specialized training, highlighting the expertise that sets them apart in the field of dentistry. Emphasize professional achievements, such as memberships in dental associations, awards, or contributions to research and community service. Incorporate personal anecdotes and experiences that showcase the dentist's passion for providing excellent dental care and building meaningful relationships with patients. By narrating the biography in the third person, it creates a sense of credibility and reliability, allowing website visitors to gain a comprehensive understanding of the dentist's qualifications and dedication to their profession.
Education, Training, College, or University Information
This paragraph needs to highlight your dental school education (degrees, certificates, etc.).
Sentence starters:
- After studying at (college name) from (year) to (year),
- Having studied at (college name) in (year),
- Once he/she completed his/her studies at (college name),
- Following his/her studies at (college name),
- Upon completing his/her degree at (college name),
About Yourself, Your Family, and Personal Life
It's about time that you granted access to your personal life, giving website visitors a glimpse of your outside interests. Feel free to mention your hobbies, likes, family, hometown, and passions apart from dentistry. It's a terrific opportunity to make yourself highly relatable to potential patients.
Sentence starters:
- Spending his/her free time (insert),
- When he/she is not in the office, (insert),
- His/her hobbies include (insert)
- Growing up in (insert),
- Aside from dentistry, his/her passions are (insert)
Years Practicing as a Dentist, Orthodontist, Endodontist, Denturist, Periodontist, or other Dental Profession
Inform readers of the years of experience that you possess, as it will provide an instant summation of your time spent working with patients and running a successful practice.
Sentence starters:
- He/she has been practicing dentistry for (years)
- Having (years) of experience practicing dentistry,
- A dentist with (years) of experience,
- With (years) of experience practicing dentistry,
- Offering (years) of experience practicing dentistry,
Describe Your Specialty in the Dental Industry
Ensure your patients realize what your dental specialties are, especially if it is a service that not all dentists can offer. When a patient is seeking out a new dentist to perhaps assist them with a particular oral health concern, seeing that you are a renowned specialist in this area could quickly convince them that you are the one to speak with.
Sentence starters:
- His/her specialties include...
- He/she specializes in areas such as...
- A dentist that can provide (insert specialties),
- He/she can treat several issues, like...
- A dentist that specializes in (insert specialty),
Special Awards, Certificates, and More
Any special awards: here, you can reference any accolades that you have received, which is another piece of information that can distinguish your dental practice from others in the area.
Sentence starters:
- He/she has received...
- His/her years of commitment have earned him/her...
- Having earned the...
- A dentist with (insert honor),
- Recipient of the (insert honor),
Recognition from the Community, Dental Associations, Colleges, Etc.
Being acknowledged by the community proves that your dental practice isn't just promoting empty promises or slogans that lack follow-through. Patients, and the community, are genuinely pleased with what your establishment has offered, feeling obliged to address your efforts. Again, this will demonstrate to future patients why your practice is trustworthy and dependable.
Sentence starters:
- He/she has been acknowledged by the community for (insert)
- Having been recognized for (insert),
- Earning recognition for (insert),
- A standout among the community, he/she has been recognized for (insert)
- With the community acknowledging his/her accomplishments in (insert)
Treatments and Services Your Dental Practice Provides
A list of available treatments will also swiftly alert patients to your capabilities and qualifications. Even if the patient does not immediately choose your dental practice to help them, they are now aware of your services and might opt to visit your office when a new issue arises.
Sentence starters:
- His/her treatments include
- He/she provides the following treatments:
- He/she provides several treatments, such as
- Offering treatments for (insert),
- Capable of providing treatment for (insert),
Treatments and Services You Specialize In
What treatments you specialize in like your specialty itself, it is important to note what treatments you are more than adept at providing. Many patients want that additional degree of certainty when selecting a dentist and this point can accomplish that.
Sentence starters:
- A specialist in (insert),
- He/she specializes in (insert)
- Specializing in (insert),
- Noted for his/her specialty in (insert),
- A renowned specialist in (insert),
Future Goals for Yourself and Your Practice
You would be wise to convey that you are not a dentist who merely rests on his or her laurels. No, there are future achievements that drive you to grow and enhance your overall capabilities.
Sentence starters:
- His/her future goals include (insert)
- Hoping to achieve (insert) in the future,
- Looking to achieve (insert) in the future,
- As for his/her future goals, (insert)
- With regards to the future, he/she (insert)
About your Practice
Finally, be certain that you discuss your practice, from its inception to how it has prospered over the years. Share information regarding your employees, the office environment, day-to-day responsibilities, and other information you believe is relevant.
Sentence starters:
- His/her practice is known for (insert)
- With a practice that provides (insert),
- After opening his/her practice in (year), (insert)
- Patients recognize the practice as (insert)
- Entering the (number) year of operating his/her practice, (insert)
Connect with the Experts at Dr. Marketing
To help keep all thoughts concise and tidy on your dental practice's bio page, you can reach out to the team at Dr. Marketing for further assistance. We will guide you in producing an ‘about’ page that will impress and attract prospective patients.
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